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Saturday, 4 July 2015

Business Advantages of Responsive Web Design What is Responsive Web Design?

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.
There has been a distinct audience shift towards mobile browsing and responsive 
Increasing your reach to tablet and mobile audiences
Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development.  Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.
Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.
Increase sales and conversion rates 
Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel.  Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices.  Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.  
Consolidate your analytics and reporting
A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Site analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis. 
Increase your visibility in search engines 
Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.
Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning, therefore a further advantage of responsive design is that fewer resources can be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.
Additionally Google suggest (which Byte9 analytics can confirm) that mobile optimised, responsive sites are featuring prominently in localised search results. This is obviously of huge significance to high street and online retailers, amongst other burgeoning mobile use cases.
Save time and cost on mobile development
A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimised by device standardised testing methodologies can also be used.
Save time and cost on site management 
Clients will also find it much easier and less time consuming to manage and maintain a single site,  with much less content to manage. Additionally a single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices. Business logic can be applied such that the overall multi-device experience can be significantly enhanced within a single administration, like Blaze CMS.
Within Blaze CMS, for example, editorial users are marshalled to produce the requisite content, appropriate for each device screen size, therefore maximising the benefit and minimising what can be a huge editorial administrative overhead with separate sites for mobile. 

Enhance user's offline browsing experience

Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smart phones proliferate this will become increasingly important.  Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

Conclusion

Responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.
With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.    

Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO
The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page.
Search engine optimization or SEO is the process by which volume and quality of traffic to a web site can be improved. The higher ranked a site is higher on the search engine results pages (SERP), the more visitors the website naturally gets. Owing to the rising importance of search engines like Google, SEO is a much sought-after internet marketing strategy. Search engines determine their rankings through propreitary algorithms that are secret and closely guarded. However, these algorithms are based on certain well-known principles. Search engine optimization seeks to apply these principles to improve search ranking. The difference between black hat and white hat SEO relates to what techniques are used when applying these principles.
Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines. (Click the link below for more details)
http://www.diffen.com/differ…/Black_Hat_SEO_vs_White_Hat_SEO

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).
GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.
Here is how GWT works.
https://blog.kissmetrics.com/beginners-guide-to-google-webmaster-tools/

Wednesday, 1 July 2015

thika college of banking accountancy and computer studies website designed by Leemtech Solutions

Leemtech Solutions are proud to be associated with Thika College of Banking Accountancy and computer Studies. While Studying in this college you are guaranteed to become a professional in areas such as
Accountancy
Banking
Hospitality and catering
Computer Courses
Cosmetology
Electrical Engineering, among others

To view a list of courses kindly visit their website thikacollegeofbanking.ac.ke  

SMART WEBSITE OFFER: Web site design at 8,000kshs


SMART WEBSITE OFFER: Web site design at 8,000kshs. We leemtech Solutions are committed to ensure your business goes online. Some of our samples are:
www.leemtechsolutions.co.ke
www.thikacollegeofbanking.ac.ke
www.fociekenya.org
www.glorymedicallab.co.ke, among others. With us you are guaranteed of quality and assistance of any kind. Kindly contact us on 0786 722 343, 0718 505 030 or 0721 927 106